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JIPS 2009 5.3 Article 3

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Prod. Code: JIPS2009-5.3Art3

Quest for Universal Identification – A Commentary

Choton Basu, The University of Wisconsin-Whitewater, USA
basuc@uww.edu

ABSTRACT

This short article is presented as a commentary on trying to understand the
underlying impacts of social media and related technologies on privacy and security
issues. The focus of this paper is particularly on the individuals and the concept of
universal identity (UI) that indirectly results due to the participation in these
incredibly pervasive technologies and communication platforms. The author discusses
particular features on various sites, socialization and incorporates inputs from
interviews and secondary data to support this premise. Finally, lists of key research
questions are identified throughout the commentary for future research.