This research examines the impact of entrepreneur behaviors on the quality of e-commerce security in urban small and medium enterprises (SMEs) in South Africa. It hypothesized that the influence of these behaviors would be stronger in rural than urban SMEs. Stevenson’s descriptive model of the behavior of managers and Miller’s entrepreneurial orientation concept were used to examine this relationship. Results show that lack of propensity for risk handling; irrational commitment to opportunities, propensity for resource minimisation and desire for control influence negatively affect the quality of e-commerce security.
