NORWEGIAN INTERNET SHOPPING SITES: AN APPLICATION & EXTENSION OF THE TECHNOLOGY ACCEPTANCE MODEL
Katrina Savitskie, University of Memphis, USA
Marla B. Royne, University of Memphis, USA
Elif S. Persinger, Eastern Michigan University, USA
Marko Grűnhagen, EasternIllinois University, USA
Carl L. Witte, Roosevelt University, USA
The purpose of this research was as follows: 1) To apply, examine, and test the technology acceptance model (TAM) in the context of Internet shopping sites; 2) To understand the relationship between the TAM, involvement, and affinity with the computer in the context of Internet shopping sites; and 3) to examine these constructs and relationships in an international environment. For this study, 292 Norwegians responded to a survey regarding Internet shopping. While most of our hypotheses were supported, two conflicting results indicate additional research is needed regarding the validation and usefulness of TAM in an international setting.
