INFLUENCES ON TAIWANESE SME E-MARKETPLACE ADOPTION DECISIONS

Chian-Son Yu, ShihChienUniversity, Taipei, Taiwan

The rate of adoption of e-marketplaces among Taiwanese small and medium enterprises (SMEs) has remained lower than expected. This low adoption rate is particularly difficult to understand given that the Taiwanese government has constructed one of the highest quality national information infrastructures in the world, and has encouraged SMEs to seek global trade opportunities over time. Accordingly, this work explores the influences on Taiwanese SME decisions regarding e-marketplace adoption.