MIDDLE-EAST.COM: DIFFUSION OF THE INTERNET AND ONLINE SHOPPING IN JORDAN AND TURKEY

Thomas F. Stafford, University of Memphis, USA, Aykut H. Turan, Adnan Menderes University, Turkey and Ahmad M. Khasawneh, The University of Newcastle, Australia

The emerging online markets represented by the developing nations of the Middle East are important, but not well understood. This study makes a comparative analysis between Turkey, one of the more mature developing nations of the region, and Jordan, a smaller developing nation that has recently adopted important technology initiatives. The rapid advance of Internet user motivations and online shopping intentions in the Kingdom of Jordan appear to be a direct result of the new King’s recent technology initiative.