AN EXAMINATION OF THE TECHNOLOGY ACCEPTANCE MODEL IN URUGUAY AND THE US: A FOCUS ON CULTURE
Scott McCoy, Andrea Everard, and Brian M. Jones
This study extends TAM research into Latin America by examining email usage amongtwo distinct populations and investigating possible moderating effects that Hofstede's four cultural dimensions have on the TAM constructs. The moderating effects are examined by using inferential statistics to test several hypotheses. Findings indicate that TAM functions well across cross-cultural boundaries but in their current form, it isimpossible to test the impact of the individual culture dimensions on the relationships in the TAM model. To address this obstacle an alternative to Hofstede's measurement is suggested for future research.