PERCEIVED USEFULNESS OF INFORMATION TECHNOLOGY: A CROSSNATIONAL MODEL

In this paper, the authors use a combined social institutions and national culture approach to examine how these are related to one component of the technology acceptance model. Specifically, they hypothesize that three social institutions degree of industrialization, degree of social inequality, and religiosity) and three national culture dimensions (uncertainty avoidance, masculinity, and individualism) are related to the perceived usefulness of information technology. Hierarchical Linear Modeling was used to test hypotheses on 26,999 individuals from 24 nations. Results support four of the six hypotheses (degree of industrialization, degree of social inequality, uncertainty avoidance, and masculinity).