Web-Based Shopping Systems (WBSS) are at the heart of the major issues surrounding electronic commerce growth. Despite the importance of WBSS, empirical examination has been sparse. This article offers an exploratory analysis of the processes in WBSS usage in different national contexts. A research model is proposed that emphasizes organizational and managerial aspects. Based upon the model, firms were surveyed in the UK and Korea. Results show that the major differences in the two countries are in marketing, customer related and strategy factors. Many of the factors in organizational dimensions and technology are similar across the two nations.