MANAGERIAL EXPECTATIONS OF INTERNET COMMERCE ADOPTION AFTER THE “TECH WRECK” OF 2000 – AN AUSTRALIAN PERSPECTIVE

This study examines post-crash expectations of managers of Australian companies regarding Internet commerce adoption. It proposes a set of business expectations from technology adoption: the desire to gain a competitive advantage, to remove a competitive disadvantage, improve communication, reduce organisational costs and improve functionality. The study finds that, in the short and long term, managers still hope to acquire a competitive advantage and to benefit from improved communication with customers and shareholders. Managers are optimistic about functionality improvements in the long term but that some skepticism may have emerged regarding other benefits obtainable from e-commerce adoption.